Marketing Intelligence That Drives ROI

We use multi-touch attribution that tracks the complete journey from first interaction to signed retainer. When a lead comes in — whether from Google Ads, a TV spot, a referral, or a mass tort campaign — we tag the source at intake and follow that lead through your CRM as it becomes a signed case and eventually settles. This gives you true cost per case by source, not just cost per lead.

This is exactly the problem we solve. Most firms only measure lead volume or cost per lead because settlement data comes months or years later. RevenueScale continuously updates your ROI calculations as cases progress through your pipeline and settle. The vendor that looked expensive at the lead stage might be your best performer once settlement values come in.

Our attribution accuracy depends on the quality of source tagging at intake, which is why we work closely with your intake team during onboarding. With proper tagging — which our system automates for digital sources and simplifies for offline sources — firms typically achieve 95%+ attribution coverage within the first 60 days.

Conversion rate tells you how many leads became cases, but it doesn't tell you what those cases cost or what they're worth. A vendor with a 20% conversion rate might deliver cases that cost $5,000 each and settle for $50,000. Another vendor with a 10% conversion rate might deliver cases that cost $3,000 and settle for $200,000. Without cost and value data, conversion rate alone can be misleading.

Vendor reports are inherently self-interested. They'll show you cost per lead, click-through rates, and lead volume — metrics that make them look good. But they can't show you cost per signed case or ROI to settlement, because they don't have access to your case outcomes. RevenueScale gives you an independent, unbiased view of every vendor's true performance.