Free Tool
Calculate Your True
Cost Per Case
Cost per lead is a vanity metric. It does not tell you which vendors deliver signed cases and settlements. Enter your real numbers below and see which sources are actually worth the spend.
Your Vendor Performance
Enter your data below. Results calculate automatically.
Monthly Spend
Signed Cases
Avg Settlement
Monthly Spend
Signed Cases
Avg Settlement
Monthly Spend
Signed Cases
Avg Settlement
Enter your vendor data above
Fill in spend, signed cases, and average settlement to see your true cost per case
Performance Tiers:
Industry Data
PI Industry Benchmarks by Channel
How does your cost per case compare? These benchmarks reflect industry averages for personal injury firms spending $100K or more per month on marketing.
Source: RevenueScale aggregated data from PI firms with $100K-$750K/mo marketing spend (2025)
Avg Cost Per Case
$2,900
Across all channels
Best-in-Class CPC
$1,200
SEO / Organic traffic
Avg Case Value
$45,000
Blended across case types
Optimized ROI
5-8x
After attribution tracking
Why It Matters
Cost Per Lead Is Not Cost Per Case
The Conversion Gap
A vendor with $45 cost per lead sounds great. But if only 2% of those leads become signed cases, your true cost per case is $2,250. Another vendor at $180 per lead with an 8% sign rate costs $2,250 per case -- the same. Cost per lead hides the truth.
The Settlement Lag
PI cases take 6 to 18 months from signed retainer to settlement. If you are only measuring lead volume or conversion rates, you are missing the most important number: how much revenue each source actually generates. Without settlement data, you are flying blind.
The Partner Conversation
When the managing partner asks whether marketing is working, showing leads generated is not enough. Partners want proof: cost per signed case by vendor, cost per settlement dollar, and projected ROI. That data turns budget defense into budget expansion.
Get the Full Benchmark Report
We compiled cost per case data from hundreds of PI firms across every major marketing channel. Get the full report with vendor-level benchmarks, optimization strategies, and the exact framework we use to cut 15-20% of wasted ad spend.
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